Capacity Building and Awareness Campaign on Responsible Tourism
Duration: January 2011 – January 2013
Partners: AREMDT Network
– To support AREMDT members in learning how to promote an idea to and approach a target audience,
– To lobby with the Lebanese politicians and media, portraying responsible tourism as a viable economic approach,
– To increase the visibility of sustainable tourism in the Mashreq area, identifying potential new partners (European tour operators) and new members for the AREMDT network in Jordan and Lebanon,
– To inform and increase awareness among visitors about new approaches to tourism that respect and support the preservation of the local environment and communities.