Establishment of Mada
Mada was established by young Lebanese professionals coming from various regions of Lebanon. The founders’ motivation was to develop deprived areas for the benefit of its population while preserving the environment.
The association first began to give a specific importance to the Jord region of Hermel, in order to preserve its natural and cultural patrimony.
To do so, it supported Al Jord company, one of the 1st eco-tourism projects in Lebanon, and helped in the reforestation of the area, the construction of eight water points, and led floral and archaeological patrimony studies.
Akkar Nature Park
Mada started focusing on institutional development and shifted its priorities towards the establishment of a natural park in Akkar. Thus, Mada started introducing a territorial approach that provides an endogenous and incremental development of a certain territory and its inhabitants by creating sustainable initiatives.
In 2006, Mada launched the Platform dedicated to support initiatives which need help to structure and develop their activities. It encourages innovative ideas that have a positive impact on society and promotes the importance of sharing knowledge and expertise by creating a network of individuals, organizations and institutions that are willing to cooperate.
Educational and Rural Development
Impacted by the Syrian conflict in Lebanon, Mada was prompted to modify its strategy: The National Park was no longer a priority on the short-term, but remained a long-term objective.
Rather than engaging in emergency, Mada decided to act as a development agency committed to the North territory and included the new population of refugees in its activities. Different initiatives were implemented, such as educational and rural development projects, as well as activities that empowered women and youth and that encouraged social cohesion in times of crisis.
It is worth mentioning that the law for the creation of a natural park passed in 2019 and opened again the perspectives for future projects in this geographical area.
The Syrian Conflict
The Syrian conflict lasting over the years, Mada had to implement new appropriate projects in its three pillars of work:
The territorial approach expanded its geographical territory and broadened its scope of work. It focused on four fields of intervention: environment, agriculture, education and entrepreneurship. On another hand, in response to a real need of the civil society, the association revitalized the Platform, increased its means and structured its entity. Finally, Mada Expertise was put on hold for restructuring.